Identity coaching | Private programme
Unmistakably
yours.
Unmis-takably
yours.
Find out who you are, what you want, and what way of money-making fits you.
Find out who you are, what you want, and
what way of money-making fits you.
GET READY TO RESET.
Keep calm and carry on? That phrase has long expired.
What you’re good at and what you want are no longer the same thing. As if you’ve outgrown your old ways, but can’t yet name what’s next.
You already know that another certificate, another strategy, or better planning isn’t the answer. You’re ready to redefine who you’ve become, what actually matters, and map a new route forward.
That’s what Unmistakably Yours is for.
Which makes you think,
f*ck that's me.
- ‘I’m good at it. I just don’t want to do it anymore.’
- ‘I can’t picture myself doing this for the next three years.’
- ‘I don’t want to be or offer yet another…’
- ‘It took me so long to admit it, it hurts to say it out loud.’
- ‘Where do I even start, if I want to change completely?’
You’re in between who you were and who you’re ready to become. It feels off. Confusing. Hopeless. And incredibly lonely.
I don’t have your answers yet, but I do know where to start.
redefine from the inside out.
How it works.
PART 1
Who are you, now?
You’ve changed. Maybe more than you’ve dared to admit, or taken a moment to realise.
Here you rediscover your strengths, what gives you energy, and how you work, connect and express yourself naturally. To go from who you were, or think you should be, to who you are, now.
PART 2
What do you want?
More followers, a promotion, bigger numbers in your bank account?
Half of what we want, we’ve been taught to want. No wonder it feels out of reach, or simply confusing.
Here you separate what you chase from what you actually long for.
PART 3
How do you want to make money?
Online programmes, retreats, 1:1 or freelance done-for-you services, every business model promises freedom. But each one asks for a different skillset and personality, and that’s where most of us get stuck.
Here you find the way of making money that fits you, not the one that’s trending.
PART 4
How will you keep it yours?
I dare say you don’t lack clarity, structure or discipline. There’s an old story still hitting your brakes.
Here you build a plan to catch self-sabotage before it takes over. So you keep moving forward long after our last session.
WHAT YOU'LL GET
- A free exploration call (45 min) to set the tone: where you are, where you want to go, and what you need from these weeks.
- 4 deep-dive calls, 90 minutes each, one per part, on Zoom or in person if the distance allows. To be completed within four months.
- Written recaps to track your progress.
- Curated identity journal chapters: where the session ends, your self-examination begins with prompts to keep digging into your own answers.
- A real-life experiment at each part, because reflection is great, but at some point you need action.
- Standby support (Mon–Fri) during the programme, and up to two weeks after your last session.
- A check-in call (45 min), a few weeks after we finish, to reflect and keep you on track.
- Ongoing access to your recordings.
€1,550
Or 4 × €390.
Check our payment plans in the FAQ.
In the Netherlands or not registered yet? VAT may apply.
HOW TO START
APPLY
EXPLORATION CALL
START
Tell me what you’re fed up with, or what just no longer fits.
We get to know each other, set the tone and direction together.
Begin Part 1, and start building what’s unmistakably yours.
APPLY
Tell me what you’re fed up with, or what just no longer fits.
EXPLORATION CALL
We get to know each other, set the tone and direction together.
START
Begin Part 1, and start building what’s unmistakably yours.
WHY THIS EXISTS
You know what isn’t working anymore. You just don’t know what comes next. It feels off. Confusing. Hopeless. And incredibly lonely.
I’ve been there. In my previous business, it stopped feeling like me. The role. The procedures. Even the clients I used to love. At some point, it all felt pointless.
And I felt ashamed. I was making money. Travelling abroad. Living everything I thought I wanted. But I couldn’t ignore the resentment building up, or my heart longing for something different.
If you grew up like me, you learned to push through. Keep your head up. And believe it’ll eventually pay off. So I stayed too long, until my body made the decision for me.
I burnt out. And it faced me with the hardest questions I’ve ever had to answer: Who am I now? What do I actually want? How do I want to earn? The Identity Project was my answer.
Unmistakably Yours exists for that in-between. So you don’t have to find your way out of it alone. I don’t know your answers yet, but I do know where to start.
Annemiek Dunhof,
identity coach, author and founder of Identity Project™
How clients describe working with Annemiek:
Some PRACTICALITIES
Some
PRACTI-CALITIES
When
7, 8 and 9 December, at 7pm CET
Where
Zoom. You’ll get the link by email.
Duration
About 60 minutes per session
Replays
Ongoing access, included.
Price
€59, but... you're an early bird! Register now for only €29. Valid until the 15th of Nov.
Frequently Asked Questions.
Who is this for?
For anyone who knows what isn’t working anymore, but can’t yet name what’s next. Business owners, freelancers, employed and everything in between. People who’ve outgrown their old ways and are ready to build something that actually fits.
I don’t have a business. Is this for me?
Yes. Whether you run a business, work as a freelancer, or are employed and thinking of starting your own, the questions are the same: who are you, what do you want, and what’s in the way? Your answers are unique. And the aim isn’t to build a business, but a way of living, working and earning that’s unmistakably yours.
What results can I expect?
Clarity on who you are now, what you actually want, and the way of working and earning that fits you. Plus a plan to catch self-sabotage before it takes over. I won’t hand you a ready-made plan. You’ll leave knowing what’s yours, and how to keep building it.
What happens after the four parts?
You’ll have a 45-minute follow-up call to see how you’re keeping it yours. If you want to keep building together, we can continue with Mind Your Business. No pressure: many people leave with everything they need.
Which language are the sessions in?
Sessions are offered in English or Dutch.
Is this therapy?
No. This is coaching, grounded in coaching psychology. We look at where you are now and where you want to go. If something comes up that needs deeper support, I’ll tell you honestly, and point you in the right direction.
Who are you to guide this?
I’m Annemiek, identity coach , author, and founder of Identity Project™. My work draws on coaching and applied psychology, including CBT, Transactional Analysis and Voice Dialogue. But mostly, I’ve lived it. I built a business that looked like what I wanted, burnt out, closed it, and had to ask myself these exact questions. Today I help people do the same, through my journals and 1:1 coaching. I don’t have all the answers. I do know which questions to ask.
How do I start?
Apply via this form. I read every application myself, and get back to you within two working days. In the meantime, you can book your exploration call. There, we get to know each other, talk through where you are, set the tone and direction together.
Where do we meet, and how do I get the link?
On Zoom. After booking, you’ll get a calendar invite with the link for each session.
Can’t find it? Check your spam folder, or email me at support@identityproject.online.
Do I need my camera on?
Ideally, yes. A lot of what we work on shows up in how you say things, not just what you say. But if you’re having an off day, that’s okay too.
What do I need to prepare?
Nothing but honesty. Your application answers are our starting point. Bring whatever’s on your mind, and a notebook if you like to write things down.
Can I do just one part?
No. The parts build on each other. Part 1 shows you who you are, Part 2 what you want, Part 3 how you want to earn, and Part 4 what’s been in the way. Skip one, and you’ll only get half the picture.
Is what I share confidential?
Always. Everything we discuss stays between us. Recordings are for you only, and are never shared.
What are the payment plans?
You can spread your payments over up to 6 months. To keep it accessible, it doesn’t cost extra, apart from ≈ €3 processing costs per instalment: 2 × €778, 3 × €520, 4 × €390, 5 × €313, 6 × €261.
We’ll agree on a plan that works for you during your exploration call.
If I pay in instalments, can I stop paying?
No. The instalments are a payment plan, not a subscription: once agreed, you commit to all payments, even if you decide to stop early.
Can I reschedule a session?
Of course. Just let me know at least 48 hours in advance. Sessions cancelled later than that, or missed, count as completed. And if something serious comes up, like illness or a family emergency, let me know. We’ll find a solution together.
What if I need to stop halfway?
Life happens. If you need to stop, the parts you’ve done stay yours, including the recordings and workbooks. Remaining sessions aren’t refunded, but you can finish them within 4 months of your first session.
Can I cancel before we start?
Yes. If you change your mind within 14 days of booking and we haven’t had our first session yet, you’ll get a full refund. Want to start sooner? Then you agree at checkout that the programme begins within those 14 days, and that you waive your right to cancel.
Do you give refunds?
No. Investing means you’ll take it seriously, show up, and do the work. And commitment is the only way to actually build what’s unmistakably yours.
What if you need to cancel?
Then we reschedule, at a time that works for you. And if I can’t deliver a part at all, you’ll get a refund for that part.
Can’t find your question?
Check out the FAQ page or write to me at support@identityproject.online.
