About
Identity
before
strategy
You're overdue for a reset.
You reach a point where you wonder:
how did I get here, and why does it feel so off?
Overworking. Overthinking. Analysing. Pleasing.
And somehow, it still hasn’t gotten you where you wanted to be.
Or what you wanted, or how to get there instead,
you’re no longer sure of.
The Identity Project™ exists for that moment.
The moment you realise: this can’t be it.
This is not how I want to work.
Not how I want to live.
You reach a point where you wonder: how did I get here, and why does it feel so off?
Overworking. Overthinking. Analysing. Pleasing. And somehow, it still hasn’t gotten you where you wanted to be.
Or what you wanted, or how to get there instead, you’re no longer sure of.
The Identity Project™ exists for that moment.
The moment you realise:
this can’t be it.
This is not how I want to work.
Not how I want to live.
What started as a personal journal process
turned into a place to rewrite your story.
A place to share what feels off, without being judged.
To ask questions without being pushed into someone else’s direction.
To think out loud without having to rush into the next plan.
And slow down to find your way back to who you are,
what you want, and what matters to you now.
What started as a personal journal process turned into a place to rewrite your story.
A place to share what feels off, without being judged.
To ask questions without being pushed into someone else’s direction.
To think out loud without having to rush into the next plan.
And slow down to find your way back to who you are,
what you want, and what matters to you now.
Find what works for you.
Because survival isn’t living.
You deserve to feel alive.
MEET ANNEMIEK
founder | certified coach | writer
Songwriter. Traveller. Teacher. Business owner. For years, I let these labels define me. They gave me a script. A sense of control. Even belonging. Until I burned out.
I grew up believing achievements made me somebody. So I studied business, and built and scaled my first company.
On the outside, it looked like freedom. Inside, it was exhaustion; pressure, expectations, obligations, whether self-imposed or inherited.
That business forced me to face what I’d ignored about myself. I went back to my roots. Studied coaching psychology. And examined everything I’d shaped around what others told me would work. What they thought was best. Or secretly expected.
I started over. This time with systems that sustain the person behind the work, not just the business.
That’s what the Project is about: identity before strategy. Find what you actually want to wake up for. Build a life and business that’s unmistakably yours.
Since 2021, I’ve coached entrepreneurs across industries to do the same. Creating lives and businesses that don’t drain them, but support who they truly are.
Because you deserve more than survival. You deserve to feel alive.
BUILD YOUR NEXT CHAPTER
Choose your coaching
YOUR
IDENTITY PROJECT
Finally build a life that fits.
Rediscover who you are, what you want and how to finally go for it.
BUILD YOUR BUSINESS
For freelancers who want a business of their own.
Bring your skills together into a business that’s actually yours.
MIND
YOUR
BUSINESS
For owners who’ve outplayed their level.
Digitalise, automate and structure your systems to win back time and energy.
YOUR
IDENTITY PROJECT
Finally build a life that fits.
Rediscover who you are, what you want and how to finally go for it.
BUILD YOUR BUSINESS
For freelancers who want a business of their own.
Bring your skills together into a business that’s actually yours.
MIND YOUR BUSINESS
For owners who’ve outplayed their level.
Digitalise, automate and structure your systems to win back time and energy.
Guided Journal
UNTRAP YOURSELF
Interrupt your patterns. Live life your way.
You want to feel alive. To go for what you actually want. Stop living by pressure, shoulds, and expectations. Express yourself freely. And figure out how to live life your way.
This guided journal is the first step there.
It’ll take you through the full anatomy of your patterns. Where they came from. What they protected. What they cost you. And how to interrupt them in real time. So you can stop hitting the same walls and build a life that feels like yours.
You want to feel alive. To go for what you actually want. Stop living by pressure, shoulds, and expectations. Express yourself freely. And figure out how to live life your way.
This guided journal is the first step there.
It’ll take you through the full anatomy of your patterns. Where they came from. What they protected. What they cost you. And how to interrupt them in real time. So you can stop hitting the same walls and build a life that feels like yours.
Guided Journal
UNTRAP YOURSELF
Interrupt your patterns. Live life your way.
You want to feel alive. To go for what you actually want. Stop living by pressure, shoulds, and expectations. Express yourself freely. And figure out how to live life your way.
This guided journal is the first step there.
It’ll take you through the full anatomy of your patterns. Where they came from. What they protected. What they cost you. And how to interrupt them in real time. So you can stop hitting the same walls and build a life that feels like yours.
Untrap Yourself is Vol. 1 of the Identity Project Guided Journal Series.
