About
Identity
before
strategy
You're overdue for a reset.
You reach a point where you wonder:
how did I get here, and why does it feel so off?
Overworking. Overthinking. Analysing. Pleasing.
And somehow, it still hasn’t gotten you where you wanted to be.
Or what you wanted, or how to get there instead,
you’re no longer sure of.
The Identity Project™ exists for that moment.
The moment you realise: this can’t be it.
This is not how I want to work.
Not how I want to live.
You reach a point where you wonder: how did I get here, and why does it feel so off?
Overworking. Overthinking. Analysing. Pleasing. And somehow, it still hasn’t gotten you where you wanted to be.
Or what you wanted, or how to get there instead, you’re no longer sure of.
The Identity Project™ exists for that moment.
The moment you realise:
this can’t be it.
This is not how I want to work.
Not how I want to live.
What started as a personal journal process
turned into a place to rewrite your story.
A place to share what feels off, without being judged.
To ask questions without being pushed into someone else’s direction.
To think out loud without having to rush into the next plan.
To slow down and find your way back to who you are,
what you want, and what matters to you now.
What started as a personal journal process turned into a place to rewrite your story.
A place to share what feels off, without being judged.
To ask questions without being pushed into someone else’s direction.
To think out loud without having to rush into the next plan.
To slow down and find your way back to who you are, what you want, and what matters to you now.
Find what works for you.
Because survival isn’t living.
You deserve to feel alive.
MEET ANNEMIEK
founder | certified coach | writer
Songwriter. Traveller. Teacher. Business owner. For years, I let these labels define me. They gave me a script. A sense of control. Even belonging. Until I burned out.
I grew up believing achievements made me somebody. So I studied business, and built and scaled my first company.
On the outside, it looked like freedom. Inside, it was exhaustion; pressure, expectations, obligations, whether self-imposed or inherited.
That business forced me to face what I’d ignored about myself. I went back to my roots. Studied coaching psychology. And examined everything I’d shaped around what others told me would work. What they thought was best. Or secretly expected.
I started over. This time with systems that sustain the person behind the work, not just the business.
That’s what the Project is about: identity before strategy. Find what you actually want to wake up for. Build a life and business that’s unmistakably yours.
Since 2021, I’ve coached entrepreneurs across industries to do the same. Creating lives and businesses that don’t drain them, but support who they truly are.
Because you deserve more than survival. You deserve to feel alive.
Songwriter. Traveller. Teacher. Business owner. For years, I let these labels define me. They gave me a script. A sense of control. Even belonging. Until I burned out.
I grew up believing achievements made me somebody. So I studied business, and built and scaled my first company. On the outside, it looked like freedom. Inside, it was exhaustion; pressure, expectations, obligations, whether self-imposed or inherited.
That business forced me to face what I’d ignored about myself. I went back to my roots. Studied coaching psychology. And examined everything I’d shaped around what others told me would work. What they thought was best. Or secretly expected.
And I started over. This time with systems that sustain the person behind the work, not just the business.
That’s what the Project is about: identity before strategy. Find what you actually want to wake up for. Build a life and business that’s unmistakably yours.
Since 2021, I’ve coached entrepreneurs across industries to do the same. Creating lives and businesses that don’t drain them, but support who they truly are.
Because you deserve more than survival. You deserve to feel alive.
Choose your coaching
Coming soon
THE IDENTITY JOURNAL
A guided workbook to accompany you in your Identity Project™ .
Curious about the journal, but don’t want to wait?
Join the Reset Letters for a guided journalling experience and begin making sense of where you are, right now.
Curious about the journal, but don’t want to wait?
Join the Reset Letters for a guided journalling experience
and begin making sense of where you are, right now.
Coming soon
THE
IDENTITY
JOURNAL
A workbook to accompany you in Your Identity Project™ .
Curious about the journal, but don’t want to wait?
Join the Reset Letters for a guided journalling experience
and begin making sense of where you are, right now.
