Identity coaching for the ambitious but uncertain.

GET READY
TO RESET.

Identity Coaching | Get ready to reset

Who are you?

What do you like?

What do you want?

GET READY
TO RESET.

Identity Coaching | Get ready to reset

Who are you?

What do you like?

What do you want?

GET READY
TO RESET.

Identity Coaching | Get ready to reset

Who are you?

What do you like?

What do you want?

F*CK FEELING STUCK.

F*CK FEELING STUCK.

You know that this can’t be it. 

You want more of life. More of you. More of your people and surroundings. 

Rediscover what you want and how to go for it.

Identity Coaching | build life so that it actually fits you.

Keep calm & carry on has long expired.

You feel trapped in work, relationships, and situations that don’t fulfil you (anymore).

It’s as if you’re stuck in an old chapter.

You want to discover who you are now. 

Define what really matters. 

And rebuild life so that it actually fits you.

I didn’t know how to find the motivation to keep going by myself anymore. This is the first time I’ve felt genuinely supported.
Iain

YOUR PROJECT
YOUR PROCESS.

Everyone's unique, and so is your offer.​

Identity Coaching isn’t a set programme, but a personalised step-by-step process built around you.

Before we start your trajectory we’ll meet for a free exploration call where we’ll chat about where you feel stuck and where you want to go, as well as the duration and frequency of sessions, so you know exactly what to expect.

The shift in practice

Learn to…

Identity Coaching | What it typically includes​

Sample offer

What it typically includes​

Trajectories typically run 3–6 months. During your free exploration call, we’ll tailor the pace and format to suit your goals and capacity.

€397,- p/m

Fixed packages available at a reduced rate · VAT may apply.

Monthly investment: €350

Founding members: €292,-

Starting from 3 months.
VAT may apply.

HOW TO START

Let’s create your personalised map to making growth feel sustainable and feel back in charge of yourself.

Application process life and business coaching at the Identity Project | Step 1: Apply
Application process life and business coaching at the Identity Project | Step 2: Exploration
Application process life and business coaching at the Identity Project | Step 3: Start

APPLY

EXPLORATION CALL

START

Share what’s off or what you want to change.

Shape your focus and direction together. 

Start your project with support tailored to you.

Application process life and business coaching at the Identity Project | Step 1: Apply

APPLY

Share what’s off or what 
you want to change.

Application process life and business coaching at the Identity Project | Step 2: Exploration

EXPLORATION CALL

 Shape your focus and direction 
together with your coach.

Application process life and business coaching at the Identity Project | Step 3: Start

START

Start your project with tools and support tailored to you. 

Just want a single session?

Perfect for a specific challenge, a decision you want to think through, or a moment where a clear outside perspective makes all the difference.

Includes

€249
single payment

MEET ANNEMIEK ​founder of the Identity Project | Certified coach | Author

MEET ANNEMIEK

founder | author | certified coach

I grew up believing I had to be someone. So I kept becoming: songwriter, traveller, teacher, business owner. But chasing roles, collecting achievements, and living up to expectations left me misaligned.

I wasn’t living. I was surviving. And eventually, I burned out.

Facing the mess I’d been avoiding, I realised I’d outgrown my roles. So I deprogrammed the conditioning. Studied coaching psychology. And rebuilt with a different philosophy: identity before strategy.

Since 2021, I’ve coached entrepreneurs across industries to cancel the “shoulds,” rewrite their scripts, and come back home to themselves. Because survival isn’t living. You deserve to feel alive. 

I grew up believing I had to be someone. So I kept becoming: songwriter, traveller, teacher, business owner. But chasing roles, collecting achievements, and living up to expectations left me misaligned.

I wasn’t living. I was surviving. And eventually, I burned out.

Facing the mess I’d been avoiding, I realised I’d outgrown my roles. So I deprogrammed the conditioning. Studied coaching psychology. And rebuilt with a different philosophy: identity before strategy.

Since 2021, I’ve coached entrepreneurs across industries to cancel the “shoulds,” rewrite their scripts, and come back home to themselves. Because survival isn’t living. You deserve to feel alive. 

How clients describe Annemiek's Identity Coaching:

Rebuild your life
to feel alive.

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